Until recently, business owners could only use consultants who were skilled at different areas of business effectiveness to help them with their business challenges. However, it has been proven that this approach doesn't work for the vast majority of clients due to the lack of follow-up, accountability and behavior modification - the personal effectiveness piece. The clients didn't take the steps suggested by the consultant.

Along the same lines, "traditional coaching" focuses almost solely on personal effectiveness. Similar to the challenges that pure "consulting" faces, while personal effectiveness will help a client move to a certain point, we have found that this one-prong approach also has limited effectiveness due to the lack of applicable strategies. No matter how badly you want to change, if you don't know how to to go about making the change - it won't happen!

PBCA business coaching works for today's business owners because of the emphasis on the personal development of the owner combined with the fundamentals of good business.

The simple truth is that if you want to label yourself as a "Business Coach," your client will expect business expertise. Therefore, if you want to create a full-time, long-term, successful business coaching practice, you will need a variety of business tools to enhance the personal effectiveness tools. Why? Because the average business owner today faces business challenges as well as personal effectiveness challenges! For example, plumbers open plumbing companies, etc. They simply have not learned all of the other skills needed to run a successful business.

There has never been a professional advisor for small business whose toolkit combines such powerful principles! Until now...

Continue to "How We are Different from Other Coaching Organizations"

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