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Coaching itself started more than thirty years ago as a more proactive approach to personal development. Due to its success in transforming people, it expanded to large corporations through "executive coaching" as a way to help technical superstars become more effective in executive positions. Again, due to the incredible successes that corporations found, coaching became available to smaller businesses through what is commonly referred to as "business coaching."
The results received by coaching clients have been very exciting. In multiple independent studies, it has been proven that coaching provides ample return on investment. We have seen studies that show from 500% ROI to 1000% ROI for executives and businesses who are being coached!
As the profession moved into the small business market, there were a host of new challenges. The standard coaching model of focusing on personal development alone was far less effective for the small business owner. The reason is simple: because the business owner is the hub of every activity that takes place within the company, they are faced with a wider variety of business challenges, and they have fewer resources to overcome the challenges.
How does a person interested in becoming a business coach find all the resources that they need to help their clients? Where do they go to find the answers to running their own successful coaching business? The PBCA teams up with other knowledgeable business coaches in a structured and easily-navigable environment, supplying the necessary resources that you simply will not have by "going it alone" or learning "coaching skills" from a book or on-line course. We all have strengths - and we all have weaknesses. But TOGETHER, we can change the future of small business owners across North America.
Continue on to The PBCA Business Coaching Philosophy
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