It's funny - we have gotten both questions! To answer the first question, (why so expensive?), we must impress upon you that this Alliance is nothing like anything else out there. This is NOT a simple certification (which means little or nothing to your prospects)! This is NOT simply a chat room or a forum! This is a coaching system/model that has been proven to be successful, and includes hundreds of strategies and accompanying tools to use when marketing and selling your services, as well as when coaching your clients. It is structured in a way that makes it adaptable to many different coaching styles - as well as certification, forums, support, assessments, etc. To replicate it would take tremendous man-hours, and diversity of experience. In addition, in order to provide the support that you need - as well as market you and your fellow members effectively, we will have to make money! We think it's extremely INexpensive - which leads us to answer the next question, "Why is it so cheap?"

Obviously, the only true competitors that we have are the franchise systems. In that environment, our product is dirt cheap in comparison. You can be a member of the PBCA for 25 YEARS for the cost of simply JOINING some of these franchises! How? We don't have fancy marketing materials to entice you into making a "star-gazed" decision, corporate sales offices, a staff of sales people, a marketing staff, lawyers, passive ownership, high-paid executives, master licensees, and layers of people to pay!